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Key Takeaways
- Comcast will offer its subscribers a streaming bundle that includes Peacock, Netflix, and Apple TV+.
- CEO Brian Roberts said the price of the combination would be “vastly reduced.”
- The company followed rivals that have been putting together packages of several services in an effort to attract customers.
Comcast ( CMCSA ) became the latest media company to jump on the bundling bandwagon, announcing Tuesday that it will offer its customers a combination of its Peacock, Netflix ( NFLX ), and Apple TV+ ( AAPL ) streaming services in one package.
Comcast Chief Executive Officer (CEO ) Brian Roberts told MoffettNathanson’s 2024 Media, Internet & Communications Conference in New York that its cable, broadband, and mobile subscribers will be able to get the bundle, called StreamSaver, later this month.
While he didn’t give a price for StreamSaver, Roberts noted that it would come at a “vastly reduced price to anything in the market today.” Peacock currently starts at $5.99 a month, Netflix at $6.99 a month, and Apple TV+ at $9.99 a month.
The move comes as rival companies are joining forces to make their products more competitive. Last week, Disney ( DIS ) and Warner Bros. Discovery ( WBD ) said they will offer Disney+, Hulu, and Max in one package. In February, those two, along with Fox ( FOX ), announced that they had reached agreement on a joint venture to provide a streaming sports service later this year.
Comcast shares were little changed as of about 1 p.m. ET Tuesday. They’ve lost about 9.5% of their value so far this year.